How to choose a good web conferencing tool

Web conferencing is a great tool to increase productivity and lower the cost of running a business. But which platform should you choose for running web meetings. Below are a list of features you should insist on when selecting the right web conferencing tool.

gotomeeting for mobile devices1. An easy to install and easy to use software
Remember, you not only have to install the program on your end, but end users will need to install the program as well. Therefore, you want a web conferencing software solution that will install quickly and with minimal hassle. The last thing you want to do is having to walk people through something like this. The ideal solution will install with one click, and be done within minutes.

2. A system that is integrated with phone
Your web conference should be available on a number of devices. Phone users should be able to listen in, and the conference should similarly be accessible to those who are using a portable device such as an iPad or smart phone.

3. Reasonable, flexible cost
There is much competition today in the web conferencing space, so there is no reason you should have to pay and arm and a leg for a decent solution. The best software should be a pay-as-you-go system with a monthly fee that is affordable, even for small businesses.

4. Scalability and Familarity
A system like Gotomeeting (available via free trial at is ideal because it is so huge that just about everyone has used it at one point or another. This familiarity makes it easier for people to use the system and encourages greater participation. Scalability is also a key component to a good system. You may only need to use the web conferencing tool amongst 10 people, but what if you want to run a seminar with 100s of participants next month? A good system should have upgrade options that can easily accommodate such changes in need.

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